Ben And Jerry’s Campaign To Stamp Money Out Of Politics

"These days Ben Cohen, co-founder and former CEO of Ben & Jerry’s, is trying to make an impact with stamps, not scoops. His target: the inordinate influence that money and those who possess large amounts of it have over politics. The Stamp Stampede sells rubber stamps that let users impress a variety of phrases — "Get Money Out Of Politics" or "Not To Be Used For Bribing Politicians" — on paper money. The idea is to take advantage of how dollar bills move: As they pass from hand to hand, so will the message."Money moves virally around the country," Cohen said. "Viral marketing only got to be hip and new and in since the Internet, but there are other things that spread virally."

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